Rolodex to Revenue: How Gwyneth Paltrow Turned Hollywood's Most Elite Friendships Into Goop's Secret Sauce
Long before Goop had a board of directors, Gwyneth Paltrow had something way more powerful: a decades-deep network of Hollywood's brightest minds who trusted her instincts completely. We're tracing exactly how those A-list relationships evolved from red carpet camaraderie into the living, breathing infrastructure of a modern wellness empire.